Billboard Finder Welcomes New Media Owners
We are extremely proud to welcome the following new Media Owners to joining our brand new Billboard Finder platform for August 2018.
- Connect Outdoor Advertising
Connect media advertising is a specialist Out of Home (OOH) company based in Gauteng starting from humble beginnings in 2005 with a few billboards in the Eastern Cape and now has opportunities in most provinces across our beautiful country.
Please visit www.connectoutdoor.co.za for more information.
Face First Media was founded by Stevan Wilken in the humble midlands, the heart of Kwazulu Natal, in 2011. Starting with a small base of clients, only a hand full of billboards, Face First Media looks to improve, learn and grow in the years to come, by gaining market share with innovative concepts, ideas and superior service. We have a wide variety of current and future billboards that will suit your company’s advertising needs. Our friendly, professional and enthusiastic team will structure a campaign that works within your budget.
Please visit www.facefirstmedia.co.za for more information.
CLOUTMEDIA……In Your Face Advertising
CloutMedia is national billboard and the best out-of-home (OOH) advertising company with landmark locations. Our Billboards are immensely visible in the top market areas throughout the country.
CloutMedia is the main business subsidiary of Staten Investments (PTY) Ltd which was established in 2002 as a 50% equal share split between Mr Frank Dawber and Mr Themba Majozi. In 2008 Mr Majozi became a 100% shareholder of the company thus making CloutMedia a totally Black owned successful media company.
Please visit www.cloutmedia.co.za for more information.
VOC Billboards is an outdoor media company based in Cape Town, South Africa, specialising in billboard advertising space at airports nationwide in South Africa.
Please visit their Facebook Page on the following link https://web.facebook.com/pg/VOC-Billboards-313200298762230/about/?ref=page_internal
Please visit their Facebook Page on the following link https://web.facebook.com/MediaMobileSA/
Please get in touch with us today if you would like to list your holding on our platform.
Outdoor advertising is even more effective if you get the creative right.
Outdoor advertising can be highly effective and engaging but it is important to spend time on your creative to get the highest return on investment for your marketing campaign.
As obvious as this may seem being creative and doing so in often a short period of time with crunching deadlines to meet so we can get the campaign up and running can be very daunting for a creative. However if executed well the return on investment on your rand spent we believe can be as much as 300% more a poorly executed rushed job creative. It is therefore vital that media owners and clients ensure that sufficient time is allocated in planning for creatives to be sent and that deadlines aren’t given that unachievable.
This been said there are numerous examples of outstanding creative work been done and outdoor advertising has been the rock star of the mediums accounting for consumers evening talking to peers and spreading the brand message even further. This is the ultimate example of the best use of creative design but not always achievable. Worst case scenario we recommend that creatives should follow these simple rules or tips for designing effective artwork for outdoor advertising:
Tip 1: A Picture is Worth a Thousand Words!
Tip 2: Less is more!
A simple, single-minded message has great street presence. With only a few seconds to create an impression, it is essential to clear away the extraneous. Focus is the key.
Tip 3: Consider the distance from the road.
Distance is a variable that must be considered. Because the audience is often in motion, the viewing time of the creative is sometimes limited to just a few seconds.
Tip 4: The Use of Colour.
Effective use of colour is one of the most important considerations when designing for outdoor advertising. See below for example:
Tip 5: Correct font choice is very important!
Factors such as space, style and most importantly legibility are very important in ensuring that your message is seen by passing consumers. See below for a few examples of great font choices:
Most importantly our team at Billboard Finder are here to guide and assist you with your creative design and will ensure that your creative is most effectively used at the right time and in the right location.
Give us a call on 072 473 4382 or pop us an email on info@billboardfinder and we cant wait to get creative with you.