Outdoor advertising is even more effective if you get the creative right.

Outdoor advertising can be highly effective and engaging but it is important to spend time on your creative to get the highest return on investment for your marketing campaign.

As obvious as this may seem being creative and doing so in often a short period of time with crunching deadlines to meet so we can get the campaign up and running can be very daunting for a creative. However if executed well the return on investment on your rand spent we believe can be as much as 300% more a poorly executed rushed job creative. It is therefore vital that media owners and clients ensure that sufficient time is allocated in planning for creatives to be sent and that deadlines aren’t given that unachievable.

This been said there are numerous examples of outstanding creative work been done and outdoor advertising has been the rock star of the mediums accounting for consumers evening talking to peers and spreading the brand message even further. This is the ultimate example of the best use of creative design but not always achievable. Worst case scenario we recommend that creatives should follow these simple rules or tips for designing effective artwork for outdoor advertising:

Tip 1: A Picture is Worth a Thousand Words!

Tip 2: Less is more!

A simple, single-minded message has great street presence. With only a few seconds to create an impression, it is essential to clear away the extraneous. Focus is the key.

Tip 3: Consider the distance from the road.

Distance is a variable that must be considered. Because the audience is often in motion, the viewing time of the creative is sometimes limited to just a few seconds.

Tip 4: The Use of Colour.

Effective use of colour is one of the most important considerations when designing for outdoor advertising. See below for example:

Tip 5: Correct font choice is very important!

Factors such as space, style and most importantly legibility are very important in ensuring that your message is seen by passing consumers. See below for a few examples of great font choices:

Most importantly our team at Billboard Finder are here to guide and assist you with your creative design and will ensure that your creative is most effectively used at the right time and in the right location.

Give us a call on 072 473 4382 or pop us an email on info@billboardfinder and we cant wait to get creative with you.

What is Billboard Finder exactly?

Firstly, thank you for visiting our site!

You may be wondering to yourself what does this website do for my business? (Media Owner and prospective advertiser)

Within the South African market, there are numerous billboard or Out of Home (industry term) players and this creates a problem of choice for the potential advertiser. So, this platform assists you the advertiser in finding a billboard near your desired location on a map or by searching an area and then getting the Media Owners contact details and getting the best price for your advertising space. (No advertising brokers or middlemen required.

Billboard Finder is currently free for Media Owners to use and market their available holding with us until the site gets enough listings and traction in the course of 2018. At that point, Billboard Finder will be charging a nominal monthly listing fee to media owners wanting to list their sites with us.

The benefit of this platform is it allows Media Owners to have a digital presence in the extremely online world we find ourselves today. It also gives advertisers the benefit of searching for available sites on a one-stop platform and get in touch with the owners themselves to conclude a deal.

No mess, No fuss just available billboard space on billboardfinder.co.za!